About Fairway Lincoln in Greenville, SC

    Fairway Lincoln has been family owned and operated since 1966. We are located in Greenville, South Carolina. We have a committed and dedicated staff with many years of experience of satisfying our customers' needs. Our dealership sells a variety of new 2019 and 2020 Lincoln models, including the Aviator, Continental SedanMKC SUVMKZ SedanNautilus SUVNavigator SUV, and Navigator Reserve SUV. In addition to new Lincoln vehicles, we sell a selection of pre-owned vehicles. We also offer a service and maintenance centerauto body repair center, and auto parts and accessories center

    On our website, you can browse our inventory, request more information about vehicles, or inquire about financing. Don't see the exact Lincoln you're searching for? Carfinder can help. Simply fill out the form and we will alert you when vehicles arrive that match your search. Ready for a test drive? Click here for directions to our dealership. We look forward to serving you!

Our Mission

    Our mission at Fairway is to be recognized as a leader in the industry, to treat all of our customers and employees with honesty, sincerity, and respect in a positive and timely manner, and to promote lifelong sales and service customers. 

Our History

    Our story began when J.E. Horne purchased the old Dixie Ford Dealership in 1961. He commenced the dealership's operation as Horne Motor Company on Buncombe Street in downtown Greenville. Mr. Horne was primarily remembered as a teacher of those entering the automobile business in South Carolina. 

    In May of 1966, Mr. Foster McKissick II purchased Mr. Horne's interest, and the company's name was changed to Fairway Ford, Inc. A year later, and eight-and-a-half acre tract of land was acquired on Laurens Road. In May 1967, Fairway moved into new facilities regarded by many as the best in the region. Outstanding sales resulted in phenomenal growth. Louis Williamson, one of Mr. Horne's employees, became president and helped lead, which ultimately contributed to Fairway's success.

    On the evening of October 25, 1990, tragedy struck when Foster McKissick, II, was killed in a plane crash near Georgetown, South Carolina. His son, A. Foster McKissick, III, had executive control of Fairway Ford, Inc, at the time of his father's death and continued as its president. 

    Fairway welcomed the Lincoln franchise to the family in July of 2011. The dealership completed a service and showroom remodel in order to welcome the brand.

    Today, Fairway continues as a third generation family dealership that is committed to carrying out its mission of promoting lifelong sales and service to customers.


Fairway Lincoln

2323 Laurens Road
Directions Greenville, SC 29607

  • Sales: (864) 242-5060
  • Service: (864) 371-6707
  • Parts: (864) 271-9877
  • Collision: 888-480-2294


  • Monday 9:00 AM - 8:00 PM
  • Tuesday 9:00 AM - 8:00 PM
  • Wednesday 9:00 AM - 8:00 PM
  • Thursday 9:00 AM - 8:00 PM
  • Friday 9:00 AM - 8:00 PM
  • Saturday 8:30 AM - 6:00 PM
  • Sunday Closed